Resume Tips for Marketing Professionals: Build Your Personal Brand

As a marketing professional, you know the importance of branding a product or company. By applying this same strategy, you can use your resume to build your own brand to differentiate yourself from the competition (other job seekers), convey your value (how you benefit employers) and generate results (interviews). Follow these tips.

";Marketing professionals must bear in mind that their resume is the most important marketing document they’re ever going to write,"; says Terri Robinson, president of Recruit2Hire.com, a recruiting company specializing in marketing and sales professionals. ";By using the same principles of creating a great marketing campaign, they can create a winning resume to stand out from the crowd.";

Your resume’s career objective should serve as your value statement. Use this section to summarize the key strengths and main value you bring to an employer. ";Tell me the highlights of what your career encompasses, and communicate the really significant accomplishments you’ve delivered for your employers here, and you’ll have my attention,"; Robinson says.

Robinson agrees. ";You must include specific accomplishments on your resume -– not just ‘responsible for…’ statements,"; she says. ";Spell out the end results you delivered. Did you increase market share by a certain percent? Did you cause revenue to go up by a certain percent? Did you launch an Internet marketing campaign that increased leads to the sales department? Use hard numbers and percentages wherever possible to back up your claims.";