";Marketing professionals must bear in mind that their resume is the most important marketing document they’re ever going to write,"; says Terri Robinson, president of Recruit2Hire.com, a recruiting company specializing in marketing and sales professionals. ";By using the same principles of creating a great marketing campaign, they can create a winning resume to stand out from the crowd.";
Your resume’s career objective should serve as your value statement. Use this section to summarize the key strengths and main value you bring to an employer. ";Tell me the highlights of what your career encompasses, and communicate the really significant accomplishments you’ve delivered for your employers here, and you’ll have my attention,"; Robinson says.
Robinson agrees. ";You must include specific accomplishments on your resume -– not just ‘responsible for…’ statements,"; she says. ";Spell out the end results you delivered. Did you increase market share by a certain percent? Did you cause revenue to go up by a certain percent? Did you launch an Internet marketing campaign that increased leads to the sales department? Use hard numbers and percentages wherever possible to back up your claims.";